Absolute Global
Legal

Privacy Policy

We believe privacy is a right, not a feature. Here is exactly what data we collect, why, and how we protect it.

Effective

July 3, 2026

Applies to

https://absoluteglobal.in

Entity

Absolute Entertainment (OPC) Private Limited

01

Overview

Absolute Entertainment (OPC) Private Limited ("Absolute Global", "we", "us", or "our") operates the e-commerce platform at https://absoluteglobal.in. We are the data controller for personal information collected through this platform.

This Privacy Policy explains what personal information we collect, why we collect it, how we use and share it, and the choices you have. By using our platform you agree to the practices described here.

Regulatory compliance

This policy complies with the Information Technology Act, 2000, the IT (SPDI) Rules, 2011, and Meta / WhatsApp Business API policies.

02

Information We Collect

2.1 — Information you provide directly

Account & identity

Name, email address, mobile phone number (used for OTP login).

Delivery & billing

Shipping address, billing address, PIN code, city, state.

Payment

We never store card numbers or CVV. Only the Razorpay order ID and payment status.

Communications

Support messages, feedback, and product reviews you submit.

2.2 — Information collected automatically

  • Device & browser: IP address, user-agent string, browser type, OS, screen resolution.
  • Usage data: pages visited, products viewed, search queries, add-to-cart events, session duration, referring URL.
  • Cookies & local storage: session identifiers, cart contents, preferences. See Section 7 for details.

2.3 — Information from third parties

  • Shiprocket: shipment tracking updates (AWB numbers, delivery status) linked to your order.
  • Razorpay: payment success/failure status and masked payment method type.
  • Meta / WhatsApp: delivery and read receipts for template messages. We do not receive your contact list, profile photo, or status.

03

How We Use Your Information

We use your data only for the purposes listed below, with a documented legal basis for each.

PurposeLegal basis
Processing and fulfilling your ordersContract performance
Sending OTP for account login (Stytch)Contract performance / Consent
Sending WhatsApp order & shipment notificationsConsent (opt-in at checkout)
Processing payments via RazorpayContract performance
Coordinating shipping via ShiprocketContract performance
Customer support and dispute resolutionLegitimate interest
Fraud prevention and platform securityLegitimate interest / Legal obligation
Improving our website and product catalogueLegitimate interest
Compliance with legal and regulatory requirementsLegal obligation
Sending promotional emails or offers (where opted in)Consent

We do not sell your personal information to third parties.

We do not use your information for automated decision-making that produces legal effects without human review.

04

WhatsApp Business Messaging

This section is specifically required by Meta for WhatsApp Business API verification.

We use the Meta WhatsApp Business API to send transactional notifications related to your orders, in compliance with WhatsApp's Business Policy and Commerce Policy.

4.1 — What messages we send

We only send pre-approved, template-based messages for these transactional events:

Order confirmed
Shipment booked
Order picked up
Out for delivery
Order delivered

What we never send via WhatsApp

Unsolicited marketing messages, bulk promotional blasts, or any messages unrelated to a transaction you initiated.

4.2 — Your consent

We send WhatsApp notifications only to phone numbers you provide during checkout or registration, where you have provided your number with the expectation of receiving order updates. You may withdraw consent at any time.

4.3 — How to opt out

1

Reply STOP to any WhatsApp message from us.

2

Email privacy@absoluteglobal.in with subject "Unsubscribe WhatsApp".

3

Visit your account settings and disable WhatsApp notifications.

We will stop sending WhatsApp messages within 48 hours of your opt-out. Opting out does not affect your ability to place orders.

4.4 — Data shared with Meta

To deliver a message, we send Meta only the recipient's phone number and the template parameters (e.g., name, order number, courier). We never share payment details, browsing history, or any data beyond what is necessary. Meta's use of this data is governed by WhatsApp's Privacy Policy.

No advertising via WhatsApp

We do not use the WhatsApp Business API to serve advertisements, retarget users, or share data with Meta for advertising purposes beyond delivering the transactional messages described above.

05

Information Sharing & Third Parties

We share your personal data only as necessary to operate our services:

5.1 — Service providers

ProviderPurposeData shared
RazorpayPayment processingName, email, phone, order amount
ShiprocketCourier booking & trackingName, phone, full delivery address, order details
Meta (WhatsApp API)Order notification messagesPhone number, order reference, shipment details
StytchPasswordless authentication (OTP)Email address or phone number
CloudinaryProduct image & media hostingNo personal data — product images only

5.2 — Business transfers

If Absolute Global is involved in a merger, acquisition, or sale of assets, your data may transfer as part of that transaction. We will notify you via email before your data becomes subject to a different privacy policy.

5.3 — Legal requirements

We may disclose your data if required by law, court order, or to protect the rights, property, or safety of Absolute Global, our users, or others.

5.4 — What we never do

We do not sell or rent your personal data.

We do not share your data with advertisers for targeting.

We do not share data with social networks except as described in Section 4 (WhatsApp API).

06

Data Retention

We keep your data only as long as necessary for the stated purpose or legal obligation.

Data typeRetention period
Account & profile informationUntil account deletion + 90 days
Order records (GST/tax compliance)7 years — required by Indian tax law
Payment transaction records7 years — required by Indian tax law
Shipping & delivery records3 years
Customer support communications3 years
WhatsApp message logs (delivery status)1 year
Server & access logs90 days
Analytics & usage data2 years (aggregated after 6 months)

After the applicable period, we securely delete or anonymise your data. Anonymised, aggregated data that cannot identify you may be retained indefinitely.

07

Cookies & Tracking Technologies

TypePurposeDuration
Strictly necessarySession authentication, CSRF protection, cart persistenceSession / 30 days
FunctionalLanguage & currency preferences, wishlist1 year
AnalyticsPage views, funnel tracking, product performance (internal only)2 years

No advertising cookies

We do not use third-party advertising cookies such as Meta Pixel or Google Ads on this platform. You can clear cookies at any time through your browser settings — doing so may log you out and clear your cart.

08

Security

We implement industry-standard technical and organisational measures to protect your data:

Encryption in transit

All data is transmitted over HTTPS / TLS 1.2+.

Encryption at rest

Sensitive fields in our database are encrypted at rest.

Access controls

Production data is accessible only to authorised personnel with role-based access.

API security

All service-to-service communication is protected by regularly rotated API keys.

No card storage

We never store full card numbers. Payments are handled entirely by PCI-DSS-compliant Razorpay.

Passwordless auth

OTP-based login via Stytch eliminates password breach risk entirely.

Incident reporting

Despite these measures, no internet transmission is 100% secure. If you believe your data has been compromised, contact us immediately at privacy@absoluteglobal.in.

09

Your Rights

To exercise any of these rights, email privacy@absoluteglobal.in with a subject line matching the right you wish to exercise. We will verify your identity before proceeding.

RightWhat it meansResponse time
AccessRequest a copy of the personal data we hold about you30 days
CorrectionRequest that we fix inaccurate or incomplete data15 days
DeletionRequest deletion of your account and personal data (subject to legal retention)30 days
PortabilityRequest your data in a structured, machine-readable format (JSON/CSV)30 days
Opt-out of messagingStop WhatsApp or email marketing messages at any time48 hours
Withdraw consentWithdraw previously given consent for non-essential processing15 days

We will not discriminate against you for exercising any of these rights.

10

Children's Privacy

Our platform is not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at privacy@absoluteglobal.in and we will delete it promptly.

11

Policy Changes

We may update this Privacy Policy from time to time. When we make material changes, we will:

  • Update the "Effective date" at the top of this page.
  • Send a notification to your registered email address for significant changes.
  • Display a prominent notice on our website for at least 14 days.

Your continued use of our platform after changes take effect constitutes your acceptance of the revised policy. If you do not agree, you may close your account by contacting us.

12

Contact Us

Questions about this Privacy Policy? Want to exercise your rights or report a concern? Our Privacy Team is here to help.

Legal entity

Absolute Entertainment (OPC) Private Limited

Response time

Within 30 days of receipt

Subject line

Privacy Request — [Your Name]

Send a privacy request

If you are not satisfied with our response, you have the right to lodge a complaint with the appropriate data protection authority in your jurisdiction.