Privacy Policy
We believe privacy is a right, not a feature. Here is exactly what data we collect, why, and how we protect it.
Effective
July 3, 2026
Applies to
https://absoluteglobal.in
Entity
Absolute Entertainment (OPC) Private Limited
01
Overview
Absolute Entertainment (OPC) Private Limited ("Absolute Global", "we", "us", or "our") operates the e-commerce platform at https://absoluteglobal.in. We are the data controller for personal information collected through this platform.
This Privacy Policy explains what personal information we collect, why we collect it, how we use and share it, and the choices you have. By using our platform you agree to the practices described here.
Regulatory compliance
This policy complies with the Information Technology Act, 2000, the IT (SPDI) Rules, 2011, and Meta / WhatsApp Business API policies.
02
Information We Collect
2.1 — Information you provide directly
Account & identity
Name, email address, mobile phone number (used for OTP login).
Delivery & billing
Shipping address, billing address, PIN code, city, state.
Payment
We never store card numbers or CVV. Only the Razorpay order ID and payment status.
Communications
Support messages, feedback, and product reviews you submit.
2.2 — Information collected automatically
- Device & browser: IP address, user-agent string, browser type, OS, screen resolution.
- Usage data: pages visited, products viewed, search queries, add-to-cart events, session duration, referring URL.
- Cookies & local storage: session identifiers, cart contents, preferences. See Section 7 for details.
2.3 — Information from third parties
- Shiprocket: shipment tracking updates (AWB numbers, delivery status) linked to your order.
- Razorpay: payment success/failure status and masked payment method type.
- Meta / WhatsApp: delivery and read receipts for template messages. We do not receive your contact list, profile photo, or status.
03
How We Use Your Information
We use your data only for the purposes listed below, with a documented legal basis for each.
| Purpose | Legal basis |
|---|---|
| Processing and fulfilling your orders | Contract performance |
| Sending OTP for account login (Stytch) | Contract performance / Consent |
| Sending WhatsApp order & shipment notifications | Consent (opt-in at checkout) |
| Processing payments via Razorpay | Contract performance |
| Coordinating shipping via Shiprocket | Contract performance |
| Customer support and dispute resolution | Legitimate interest |
| Fraud prevention and platform security | Legitimate interest / Legal obligation |
| Improving our website and product catalogue | Legitimate interest |
| Compliance with legal and regulatory requirements | Legal obligation |
| Sending promotional emails or offers (where opted in) | Consent |
We do not sell your personal information to third parties.
We do not use your information for automated decision-making that produces legal effects without human review.
04
WhatsApp Business Messaging
This section is specifically required by Meta for WhatsApp Business API verification.
We use the Meta WhatsApp Business API to send transactional notifications related to your orders, in compliance with WhatsApp's Business Policy and Commerce Policy.
4.1 — What messages we send
We only send pre-approved, template-based messages for these transactional events:
What we never send via WhatsApp
Unsolicited marketing messages, bulk promotional blasts, or any messages unrelated to a transaction you initiated.
4.2 — Your consent
We send WhatsApp notifications only to phone numbers you provide during checkout or registration, where you have provided your number with the expectation of receiving order updates. You may withdraw consent at any time.
4.3 — How to opt out
Reply STOP to any WhatsApp message from us.
Email privacy@absoluteglobal.in with subject "Unsubscribe WhatsApp".
Visit your account settings and disable WhatsApp notifications.
We will stop sending WhatsApp messages within 48 hours of your opt-out. Opting out does not affect your ability to place orders.
4.4 — Data shared with Meta
To deliver a message, we send Meta only the recipient's phone number and the template parameters (e.g., name, order number, courier). We never share payment details, browsing history, or any data beyond what is necessary. Meta's use of this data is governed by WhatsApp's Privacy Policy.
No advertising via WhatsApp
We do not use the WhatsApp Business API to serve advertisements, retarget users, or share data with Meta for advertising purposes beyond delivering the transactional messages described above.
We share your personal data only as necessary to operate our services:
5.1 — Service providers
| Provider | Purpose | Data shared |
|---|---|---|
| Razorpay | Payment processing | Name, email, phone, order amount |
| Shiprocket | Courier booking & tracking | Name, phone, full delivery address, order details |
| Meta (WhatsApp API) | Order notification messages | Phone number, order reference, shipment details |
| Stytch | Passwordless authentication (OTP) | Email address or phone number |
| Cloudinary | Product image & media hosting | No personal data — product images only |
5.2 — Business transfers
If Absolute Global is involved in a merger, acquisition, or sale of assets, your data may transfer as part of that transaction. We will notify you via email before your data becomes subject to a different privacy policy.
5.3 — Legal requirements
We may disclose your data if required by law, court order, or to protect the rights, property, or safety of Absolute Global, our users, or others.
5.4 — What we never do
We do not sell or rent your personal data.
We do not share your data with advertisers for targeting.
We do not share data with social networks except as described in Section 4 (WhatsApp API).
06
Data Retention
We keep your data only as long as necessary for the stated purpose or legal obligation.
| Data type | Retention period |
|---|---|
| Account & profile information | Until account deletion + 90 days |
| Order records (GST/tax compliance) | 7 years — required by Indian tax law |
| Payment transaction records | 7 years — required by Indian tax law |
| Shipping & delivery records | 3 years |
| Customer support communications | 3 years |
| WhatsApp message logs (delivery status) | 1 year |
| Server & access logs | 90 days |
| Analytics & usage data | 2 years (aggregated after 6 months) |
After the applicable period, we securely delete or anonymise your data. Anonymised, aggregated data that cannot identify you may be retained indefinitely.
| Type | Purpose | Duration |
|---|---|---|
| Strictly necessary | Session authentication, CSRF protection, cart persistence | Session / 30 days |
| Functional | Language & currency preferences, wishlist | 1 year |
| Analytics | Page views, funnel tracking, product performance (internal only) | 2 years |
No advertising cookies
We do not use third-party advertising cookies such as Meta Pixel or Google Ads on this platform. You can clear cookies at any time through your browser settings — doing so may log you out and clear your cart.
08
Security
We implement industry-standard technical and organisational measures to protect your data:
Encryption in transit
All data is transmitted over HTTPS / TLS 1.2+.
Encryption at rest
Sensitive fields in our database are encrypted at rest.
Access controls
Production data is accessible only to authorised personnel with role-based access.
API security
All service-to-service communication is protected by regularly rotated API keys.
No card storage
We never store full card numbers. Payments are handled entirely by PCI-DSS-compliant Razorpay.
Passwordless auth
OTP-based login via Stytch eliminates password breach risk entirely.
Incident reporting
Despite these measures, no internet transmission is 100% secure. If you believe your data has been compromised, contact us immediately at privacy@absoluteglobal.in.
09
Your Rights
To exercise any of these rights, email privacy@absoluteglobal.in with a subject line matching the right you wish to exercise. We will verify your identity before proceeding.
| Right | What it means | Response time |
|---|---|---|
| Access | Request a copy of the personal data we hold about you | 30 days |
| Correction | Request that we fix inaccurate or incomplete data | 15 days |
| Deletion | Request deletion of your account and personal data (subject to legal retention) | 30 days |
| Portability | Request your data in a structured, machine-readable format (JSON/CSV) | 30 days |
| Opt-out of messaging | Stop WhatsApp or email marketing messages at any time | 48 hours |
| Withdraw consent | Withdraw previously given consent for non-essential processing | 15 days |
We will not discriminate against you for exercising any of these rights.
10
Children's Privacy
Our platform is not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at privacy@absoluteglobal.in and we will delete it promptly.
11
Policy Changes
We may update this Privacy Policy from time to time. When we make material changes, we will:
- Update the "Effective date" at the top of this page.
- Send a notification to your registered email address for significant changes.
- Display a prominent notice on our website for at least 14 days.
Your continued use of our platform after changes take effect constitutes your acceptance of the revised policy. If you do not agree, you may close your account by contacting us.
12
Contact Us
Questions about this Privacy Policy? Want to exercise your rights or report a concern? Our Privacy Team is here to help.
Legal entity
Absolute Entertainment (OPC) Private Limited
Privacy email
privacy@absoluteglobal.inResponse time
Within 30 days of receipt
Subject line
Privacy Request — [Your Name]
If you are not satisfied with our response, you have the right to lodge a complaint with the appropriate data protection authority in your jurisdiction.